Job Description

The purpose of the role is to grow Diageo share of market in the On Trade by increasing spirits penetration, driving recruitment of consumers into Diageo’s spirits portfolio and building superior customer relationships to ultimately outperform the competition.


Territory analysis, planning and execution to drive volume/value growth and achievement of KPIs. Execute formal on trade strategy as per defined standards of excellence in Business Plans and Cycle activity. Collaborate and build superior relationships with the On Trade and Redistributor customers servicing relevant territory. Educate and empower outlet staff to become advocates of Diageo brands through educational marketing platforms and other in-store staff incentive programs. Plan and collaborate with Reserve Ambassadors to win with the Reserve Portfolio in the right outlets and with the right consumers. Execute out of channel opportunities and occasions in line with brand/customer marketing guidelines. 100% adherence to customer calls as per guidelines per outlet, assigned route and frequency. Manage territory budget and adhere to Measurement and Evaluation business principles. Live and adhere to the Diageo compliance agenda and code of business conduct.

Certifications and/or Licences


Driver’s licence
3 year diploma/degree will be advantageous

2-3 years sales experience essential, preferably in the FMCGG/beverage industry
Key Behaviours

Challenger mind-set; problem solver; relationship builder; hard worker; team player; innovative; resourceful.

Key Skills

S/H management; networking and influencing; communication; selling skills; planning; negotiating; training and development; performance management; systems; commercial acumen, collaboration, etc.

Job Details

Date Posted:

11 October 2019

Employment Type:

Full-time contract

Job Function:

Sales and Marketing

Required Education:

Bachelor or equivalent

Required Languages:


Work Experience:

2 years


Food and Beverage




Sandton, South Africa,



Diageo PLC  Logo

Diageo PLC

Food & Beverage Company

Diageo plc is a British multinational alcoholic beverages company, with its headquarters in London, England and offices on six continents. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 9 April 2017.
Diageo's brands include Smirnoff (the world's best selling vodka), Johnnie Walker, Baileys (the world's best selling liqueur) and Guinness. It also owns 37% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy. It sells its products in over 180 countries and has offices in around 80 countries.

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